What is SEO Marketing ? How Does It Work? - B2B Appointment Setup Service Provider

What is SEO?

Search Engine Optimization, in short, is termed SEO. It is a process that helps to drive traffic for a website by sending signals to search engines. SEO helps to optimize the website to gain unpaid or organic traffic on the Search Engine Result Page (SERP). To be more precise, through SEO, alterations are made in the website content to match the search engine requirements. The objective of SEO is to ensure that the website is displayed as a top result on the search engine results page.

Doing SEO is a complex process and depends on a range of factors that influence your website ranking. This helps to deliver search results on the search engine result page with good quality and relevant results that match the searcher’s requirements.

There are multitudes of websites developed and published live. Each website is built with a different purpose and to target a different audience – however, their aim is to be the first in the SERP to gain attention and to show their online presence to their respective target audience. Therefore, it is important to understand how search works to check if the website is SEO friendly.

SEO involves four key processes called

Crawling
Indexing
Ranking
Serving

Crawling – It is the process where the search engine identifies the updated content of websites by using a program called a crawler or bot which works on a complex algorithm and moves through your site to detect and log any links that it finds in the webpages and adds them to a database. Therefore, crawler helps to identify the new content update of the webpages.

Indexing – Once the webpages are crawled, the search engine processes it to compile the list of words and where it is placed on each webpage, forming a mammoth database of several web pages.

The search engine programs measure and value the importance of each page and the information is organized and indexed through a specific algorithm. This information is stored in a space called a server for the users to access these pages as soon as they do a search in the search engine.

Ranking – This is the process when the user enters a keyword into a search box, and the search engines check for the relevant pages in the index that matches the search keywords. Each page will be scored based on the algorithm. The web pages will be displayed to the user as per the score rating.

Factors That Impact SEO

The following are the factors that influence the website ranking

Content Marketing – Content plays a main role in optimizing the website’s ranking. Effective and engaging content drives a lot of visitors. Some of the types of content that can help to improve the search engine ranking are blogs, infographics, social media content, tutorials, video, and audio recordings.

On page SEO – This involves altering the contents of the website to stay SEO compliant. Following are some of the SEO factors that can help improve the SEO ranking for the website

Title Tag – This explains what the website is all about and it should have a maximum of 70 characters with a keyword name in it.

Meta Description – This gives an elaborate explanation of what the page is about. It should have a maximum of 155 characters with keywords mentioned in it.

Subheadings – This makes it easier for the visitor to understand the purpose of your website and improve the SEO ranking. H1, H2 and H3 tags are used for the search engine to understand what the content is about.

Internal links – This helps the visitor to navigate between pages within your website can be done by building internal links.

Off-page SEO – In addition to content marketing and on-page SEO – off page SEO also plays an important role in improving the ranking. Following are some of the off-page factors that can influence search engine ranking.

Trust – The best way to enhance trust is to create quality backlinks from legitimate sites.

Social – Social signals such as likes, comments, shares, and reviews are critical factors of off-page SEO.

Links – The most sought-after way to perform off-page SEO is through backlinks. Choose quality third-party websites where you can find your target audience and create quality content to build backlinks to your website. This helps to drive more traffic to your website.

SEO marketing is vast, and it involves a lot of factors to boost your website ranking. To know more about SEO marketing and to avail the best SEO services. Check out our official website.